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Our Story
Founded this year, Jiff was born from a vision to redefine online shopping with a unique experience that truly meets everyone’s needs. We saw a clear gap in the market—customers wanting convenience, speed, and exclusive products, all just a click away. At Jiff, we’re dedicated to bringing you a seamless and exciting shopping journey that’s as quick and efficient as it is distinctive.
When and Why We Started
As a family-owned business, Jiff was inspired by our combined experiences in the e-commerce world. We saw incredible potential in
uniting our diverse backgrounds to create something extraordinary. Each familymember’s unique professional strengths and perspectives have shaped Jiff, allowing us to grow and thrive together as both a business and a family.
Our Mission
- Offer a diverse range of products to meet everyone's needs
- Collaborate with the most trusted and reliable suppliers locally and internationally.
- Ensure every customer becomes a part of Jiff’s ever-growing family by providing exceptional service and satisfaction.
- Empower all our stakeholders through education, support, and impactful contributions to our communities.
Our Vision
- Provide the most diverse range of products with true convenience and efficiency.
- Empower people, protect our planet, and support those without voices.
- Be the voice for the voiceless and strive to make a positive impact wherever we can.
- Achieve our goals through unity and collective effort.
Our Values
- Respect
- Integrity
- Passion
- Diversity
- Humility
- Social Responsibility
- Empathy
- Innovation
- Courage
How Our Values Influence Us
Our core values shape every part of our business, from daily operations to each customer interaction. They keep us grounded in ethical, transparent practices while motivating us to go above and beyond. We believe in treating everyone equally, sharing our infectious enthusiasm, and respecting diverse backgrounds and perspectives within our team and beyond.
Our Products and Services
What We Offer
At Jiff, we provide an extensive selection of products across multiple categories, including non-perishables, stationery, pet accessories, electronics, toys, beauty essentials, cleaning supplies, DIY and home improvement tools, appliances, kitchenware, and unique gifts. Sourced from trusted suppliers across South Africa and beyond, our curated range is designed to bring diverse, quality products right to your doorstep, making them accessible to all.
Ensuring Quality
We prioritise quality by actively collaborating with our suppliers, safeguarding our customers with products that meet our high standards. This commitment includes thorough research, open communication, and ongoing enhancements to our product range, ensuring a consistently reliable and satisfying experience.
Our Customers
Who We Serve
Our mission is to serve everyone, without exception. Regardless of age, gender, location, background, or income, we’re here to meet the diverse needs of all our customers. At Jiff, inclusivity is at the heart of everything we do, ensuring our products and services are accessible to all.
Addressing Customer Needs
Our goal is to meet our customers’ needs with ultimate convenience. For instance, we support vegan customers by offering a curated selection of hard-to-find favourites, from sweets and chocolates to chips and non-dairy milks, ensuring easy access to products that align with their lifestyle. At Jiff, we make finding exactly what you need effortless.
Our Journey
Milestones and Achievements
We’re proud to have expanded access to essential products, especially for customers with specific dietary needs. Through our journey, we’ve welcomed many customers into the Jiff family, empowering them to pursue their dietary preferences with ease and fulfilment. Each milestone reinforces our commitment to providing convenience and satisfaction for everyone we serve.
Overcoming Challenges
Meeting diverse needs in the e-commerce space presents its own set of challenges. We recognised a significant gap in the market where many online and physical stores overlook varied customer requirements. This insight drove our dedication to research and development, allowing us to better serve our customers and ensure their satisfaction at every turn.
Customer Focus
Ensuring Satisfaction
We go above and beyond to meet our customers’ needs by prioritising research, actively seeking feedback, and maintaining open communication. Our commitment to our customers is unwavering, and we continually refine our offerings to better serve them, driven by their insights and experiences.
Community and Social Responsibility
Supporting Community Initiatives
Our passion lies in being a voice for the voiceless. With thousands of animals rescued and rehabilitated, we are unwavering in our commitment to making a difference. Proud supporters of the SPCA, we’re dedicated to expanding our reach, saving, and caring for even more animals in need.
Giving Back
We’re committed to giving back through outreach in our local communities, where we educate people on animal welfare and offer essential treatment for animals in need. Through these efforts, we aim to foster compassion and improve the well-being of animals and people alike.
Our Future
Goals
Our mission is to cultivate a safe and supportive environment for everyone involved with Jiff—customers, employees, and suppliers alike. We’re dedicated to building a loyal and respectful community, expanding our product range, and continuously enhancing our offerings. Our ultimate goal is to become South Africa’s trusted destination for convenience and quality in every purchase.
Exciting Projects
We’re thrilled to announce that we’re currently registering our own NPO dedicated to rescuing more animals in need. Though it’s a lengthy process, it’s a meaningful step toward expanding our impact. We’re excited to share our journey and updates with the public as we progress.